Globally, the average internet user spends 2 hours and 26 minutes on social media platforms every day. There has however been a rise of about 12% of people since 2020 who say they have not been using the social media platforms as much as they use to.
Nigerians however reportedly are the most addicted social media users in Africa, with each person spending an average of 3 hours and 42 minutes on social networks every single day.
According to the reports, time spent on various social media platforms has been on the increase over the past five years.
“Between 2014- 2018, the average time spent on networks was making steady strides forward, increasing by almost 40 minutes. The numbers then started to plateau in 2019, only to be interrupted by the pandemic. Q2 2020, when around half the world’s population was under some form of lockdown. Back then, the long-term impact of this uptick wasn’t clear; but it is now. Engagement has fluctuated a little, but ultimately levelled off. If we take MEA out of the equation, the global average is what it was three years ago,”
The report says.
Globally, there are also reports that African countries spend the most time on social media.
In all of the counties, however, Nigeria is the most addicted with its people spending a surprising 3 hours and 42 minutes on social networks every single day.
The next on the list is South Africa having users spend 3 hours and 37 minutes and Ghana, with an average timing of 3 hours and 20 minutes per user.
Other African countries that were covered by the report include Kenya where users spend 3 hours and 08 minutes per day, Egypt with an average of 2 hours and 57 minutes and Morocco with an average of 2 hours and 31 minutes.
The report also states that Whatsapp is the most used social network in Africa while Facebook tops the global records.